3M / Peltor
Visualizing a product concept and its potential users.
The challenge.
The client needed to visualize a new product: headsets with an integrated system that not only protects from noise, but also alerts the wearer of potential dangers.
They wanted to communicate the concept both internally within the company, and to a prospective buyer – a leading multinational company in the construction industry.
The client had also also done extensive research on their users which had resulted in a number of user personas that they also wanted to be visualized.
The solution.
Using data from the user research and photos taken at the potential buyer’s work sites, I created editorial technical illustrations to convey the functions of the new product – in situations that were relevant to potential users.
